How Much Does Investment Advisory Cost?
2026 pricing guide with national averages, detailed breakdowns, and city-level cost data.
National Average
0.5% - 1.5%
Investment advisors manage portfolios and provide guidance to help you grow and protect your wealth. Fees typically range from 0.5% to 1.5% of assets under management annually.
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Investment Advisory Cost Breakdown
| Project Type | Low | Typical | High |
|---|---|---|---|
| Portfolio Management (annual, on $500K) | $2,500 | $5,000 | $7,500 |
| Investment Consultation (one-time) | $300 | $750 | $1,500 |
| Robo-Advisory (annual, on $100K) | $250 | $400 | $750 |
| Retirement Account Rollover Guidance | $200 | $500 | $1,000 |
| Alternative Investment Consultation | $500 | $1,000 | $2,500 |
| Risk Assessment Review | $200 | $500 | $1,000 |
Factors That Affect Investment Advisory Cost
- Assets under management (AUM)
- Fee structure (AUM percentage, flat fee, performance)
- Investment complexity (stocks, bonds, alternatives)
- Advisor credentials (CFA, CFP, CAIA)
- Account types (taxable, IRA, 401k, trust)
- Level of ongoing service and reporting
Frequently Asked Questions
How much do investment advisors charge?
Most investment advisors charge 0.5% to 1.5% of assets under management annually. On a $500,000 portfolio, that is $2,500 to $7,500 per year. Some charge flat fees or hourly rates instead.
What is a registered investment advisor (RIA)?
An RIA is a firm registered with the SEC or state regulators that provides investment advice for a fee. RIAs are fiduciaries, meaning they must act in your best interest. Individual advisors at an RIA are called investment advisor representatives (IARs).
Should I use a robo-advisor or human advisor?
Robo-advisors charge 0.25% to 0.50% and are best for straightforward investing needs. Human advisors charge more but provide personalized advice, tax planning, and help with complex situations.
How do I verify an investment advisor?
Check FINRA BrokerCheck and the SEC Investment Adviser Public Disclosure (IAPD) database. These show registration status, qualifications, employment history, and any regulatory actions.
What is the difference between a broker and an investment advisor?
A broker executes trades and earns commissions on transactions. An investment advisor provides ongoing financial guidance for a fee and is a fiduciary. The terms are often confused but have different legal obligations.
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