What does a funded loan actually cost you?
Bought internet leads charge you again for every loan you close, forever. A channel you own does not. Put in your numbers and see the gap for yourself.
Your numbers
Every field is editable. Start with your real ones.
Shared internet leads convert low.
Your pull-through on bought applications.
Leads who came looking for you close higher.
Leave at 0 to see the pure no-per-lead-cost case.
Bought leads
To fund 6 loans a month you buy about 150 leads, or $9,000/mo ($108,000/yr). Every new loan costs the same again. The pool resets on the first of the month.
A channel you own
Self-sourced borrowers came looking for you, so they close at 80%, not 50%. There is no per-lead charge. You invest in the front door once, and the next funded loan is marginal-cost near zero.
On 6 funded loans a month, bought leads bleed about
$108,000 a year
That is the cost of renting your pipeline instead of owning it. We build loan officers the channel they own, done for you. The call is where we size what that looks like for you.
Book a 15-min lookEstimate only, on the numbers you entered. Your real conversion rates and lead costs will vary. This tool does not quote a price; it shows the math on your own funnel.